A 40 minutes drive.

Ammoudi is a beach complex located 32km south of Rethymno and 4km east of Plakias. To get here, you have to drive by paved road from the village Lefkogia.
The paved road leads to the first beach of the area, Ammoudi. The beach is slightly organized, with umbrellas and some taverns and rooms nearby. Moreover, in Amoudi you can find a scuba diving centre. Amoudi has thick white sand and rocky seabed, ideal for diving and snorkeling, and the waters have a bright green color. Next to the beach there are many tamarisk trees, under which you can find shade and camp.
Between Amoudi and Damnoni lies mikro-Amoudi, this is a nude beach since the eighties, you can only reach it by foot.

Source: cretanbeaches.com